Sometimes sales feels like war.
Other times, it feels like herding cats.
And once in a blue moon — it actually works.
This is one of those rare stories. A wild, funny, and true journey of how we helped an over-caffeinated SaaS startup book 30 qualified B2B meetings in APAC… in just one month.
1. The Client: High Energy, No Chill
A SaaS company from Berlin reached out to us.
Their message?
“We need 30 meetings this month in Singapore, Jakarta, and Sydney.
We have no sales team.
We don’t speak Bahasa.
We trust you.
Also, our CTO thinks AI can do everything.”
Classic.
They had a product that actually solved real pain points — but zero go-to-market strategy in APAC.
We love a challenge.
2. The Strategy: Controlled Chaos (With a Plan)
We deployed a full hybrid sales team — blending AI-powered outreach with very real, very human SDRs based in Singapore and the Philippines. We called it “Mission: Not Impossible (But Close).”
Here’s what we did:
- Cleaned and enriched their target list with AI-powered sales prospecting tools
- Localized messaging for each country (turns out Aussies don’t love “synergy” as much as Germans do)
- Rolled out a multichannel outreach campaign — LinkedIn, cold email, and yes, even some WhatsApp follow-ups
- Created a local email alias that didn’t scream “bot” (RIP to their original domain: no-reply@buy-our-saas-now.biz)
Our team of outsourced SDRs in Singapore worked around the clock.
At one point, someone booked a meeting at 2:30am Jakarta time and accidentally wrote “Looking forward to kissing you” instead of “kicking off with you.”
No harm done — the prospect replied,
“I hope it’s a good first date then 😄”
3. The Results: Laughs, Lessons, and Lots of Calls
By day 30, we had:
- Booked 33 qualified meetings across three countries
- Averaged a 19.4% reply rate (which we celebrated with way too much bubble tea)
- Learned that CTOs in APAC are very responsive if you compliment their LinkedIn headshots
- Accidentally emailed a dog groomer named "Mr. Paws" (he still replied with a GIF)
More importantly, the campaign filled the client’s sales pipeline for Q2 and opened their eyes to what’s possible with the right outsourced sales development for SMBs.
4. What Made It Work?
- A realistic, country-specific ICP — we didn’t target “Asia,” we targeted real people
- Humor and personalization — jokes > jargon
- Human + AI = 🔥
- The client actually listened (rare!) and let us do what we do best
5. Final Thoughts
Sales in APAC doesn’t have to be boring.
It doesn’t have to be robotic.
And it definitely doesn’t have to be scary.
With the right sales development outsourcing partner, the right mindset, and the occasional emoji (used wisely), you can crush your sales goals and have fun doing it.
Just remember:
- Don’t use Google Translate for Thai subject lines
- Don’t flirt with prospects (unless they start it)
- Always double-check “kissing” vs “kicking off” 😬
Want results like this — minus the awkward typos?
👉 Let’s talk. SDR.sg has the tools, the team, and the (questionable) sense of humor to help you grow in APAC.
Book a discovery call — typos not included.